KENDRICK LAMAR - "HUMBLE."
With only one week to go until his highly-anticipated album drops, Kendrick Lamar debuted one of the most artistically engaging videos we've seen in a while (and by a while, we mean since Beyonce's Lemonade album visuals).
"HUMBLE." came as a pre-New Music Friday surprise and has already won the award for Video of the Year in our eyes. And no, we aren't overreacting or over-hyping.
We'll save you the fluff and adjectives -- you've just got to click below and see this one for yourself.
(Also, shoutout to Kendrick for being "sick and tired of the Photoshop," too).